Company or brand
Who sells or administers the product? This does not, by itself, tell you which events are covered.
Coverage category
Does the contract address accidents, illnesses or another type of loss? This is the first distinction to resolve.
Tier or package
Which version or selection of benefits are you considering? Read what changes between levels.
Service arrangement
Is this insurance, a prepaid care arrangement or a discount program? Look for the actual payment promise and who owes it.